Early-stage and growing tech companies often struggle with the same challenge: strong products but unpredictable revenue. Marketing generates activity. Sales pushes deals forward. Operations tries to keep everything running. But without alignment between these functions, growth becomes inconsistent and difficult to scale.
In this session, Dr. Mary Rombaut of R-Squared Solutions and Recommenda, will introduce the Revenue Marketing System™ — a framework designed to help startups and tech companies build a repeatable revenue engine by aligning marketing, sales, operations, and technology. Rather than focusing on isolated tactics, this training explores how successful companies build systems that consistently turn market demand into revenue.
Attendees will learn:
Why businesses stall between early traction and scalable growth
How misalignment between marketing, sales, and operations quietly kills revenue momentum
The five components of a high-performing revenue system
How to identify bottlenecks in your current growth model
The role of AI, automation, and modern martech in building scalable revenue infrastructure
Participants will leave with a clearer understanding of how to move beyond fragmented marketing efforts and toward a structured, scalable revenue system designed for growth-stage companies.
This session is ideal for:
Tech startup founders
Early-stage SaaS companies
Technical founders building go-to-market strategy
Marketing leaders at growing tech companies
Startup teams preparing to scale revenue
Whether you're preparing for your next growth phase or trying to bring order to a chaotic go-to-market strategy, this session will provide a framework for building a revenue engine that grows with your company.
All attendees will receive a digital copy of Dr. Rombaut’s new book: The Revenue Marketing System.
Date: April 7th 2026
Time: 8:30 AM
Where: NextCorps